A ______ is an example of a tangible asset.
?
A. house
B. patent
C. copyright
D. trademark
E. mortgage
Answer: A
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The value proposition is stated in the price of a product and readily recognized by the average consumer
Indicate whether the statement is true or false
Future changes in workplace issues will require workers to be prepared to address all EXCEPT which of the following?
a. Greater use of technology b. Ability to respond to fickle customer attitudes c. Commitment to lifelong learning d. Safe and fair workplace settings e. Communication and interpersonal skills
A marketing strategy in which the firm focused on efficient processes and production to create quality products and reduce unit costs was referred to as the
A. marketing concept era. B. relationship marketing era. C. customer orientation era. D. sales orientation era. E. production orientation era.
Which culture exists in organizations where making money is the top priority?
a. Ethical b. Networked c. Mercenary d. Fragmented