Which of the following is NOT one of the six basic emotions that are evident in facial expressions around the world from a very early age.
A. Hate
B. Fear
C. Disgust
D. Surprise
A. Hate
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When asking questions in a request message,
A) begin with the least important question and work your way up to the most important. B) avoid any open-ended questions. C) begin with the most important question. D) weave your questions into the rest of the content of your message. E) combine all related issues into one question.
Which popular needs theory is defined as a pyramid of five levels of individual needs with physiological needs at the bottom and self-actualization needs at the top?
A. Maslow’s hierarchy of needs B. Alderfer’s ERG theory C. Herzberg’s two-factor theory D. McClelland’s acquired needs theory
Self-regulation begins with the interaction of client and agency when
A. there has been an omission of advertising substantiation. B. a consent order is signed. C. ads are aired in foreign nations. D. creative ideas are generated and submitted for consideration. E. a company is charged with a lawsuit for deceptive advertising.
What should be the goal of every proposal?
A) To sell a good or service B) To address audience requirements C) To show a client how they can be helped by information outlined in the proposal D) To indicate conduct cost/benefit analysis E) To describe how your firm will benefit if they accept your proposal