Name and describe other types of agencies that serve client firms, besides advertising agencies
What will be an ideal response?
Media service companies negotiate and purchase media packages or media buys.
Direct marketing agencies handle direct marketing campaigns.
Sales or trade promotions companies provide assistance in creating attention-getting mechanisms.
Public relations firms help companies develop positive images and deal with negative publicity.
Social media services reaches customers through an array of social media.
Online and digital services provides an array of online services.
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Consider the real estate industry. The ________ for this industry includes construction companies, financing institutions, paint manufacturers, interior decorators, furniture manufacturers, and plumbing industries
A) marketspace B) latent market C) need market D) metamarket E) geographic market
The ‘A' in REA stands for
a. assets b. apportionment c. allocation d. agents
Placing graphic material in the appendix is
a. recommended when the graphics would make the discussion complicated to follow. b. recommended the majority of the time to simplify text preparation. c. not recommended if the information is quantitative. d. never recommended.
A marketing manager is trying to decide whether or not to lower the price of one product in a product line. A transaction-processing system would be best suited to assist her in making this decision.
Answer the following statement true (T) or false (F)