A new soap manufacturer wants to get its product to national retailers. It recently developed a product that executives think will be able to compete against top dogs such as Dove and Dial. However, they know that retailers are often skeptical of carrying new products when their success is not known. The soap manufacturer therefore offers a price reduction to the retailers for each case of soap they buy. The soap manufacturer is most likely using a
A. dealer loader.
B. buying allowance.
C. merchandise allowance.
D. scan-back allowance.
E. buy-back allowance.
Answer: B
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