BMW StreetCarver was a $495 skateboard that featured BMW's technology in its wheel suspension, which stabilizes the board's sleek design and allows for greater control around sharp curves. BMW wanted its skateboard to be within the consideration set of potential skateboard buyers. In this case, it most likely focused on
A. making appeals directed towards motivational ego needs.
B. making sure its representatives attend sporting events such as ESPN's X-Games to get new product ideas.
C. explaining the stability and control aspects of the StreetCarver in its advertising messages.
D. reducing the postpurchase dissatisfaction that may result from purchasing its product.
E. creating personality profiles for skateboarders.
Answer: C
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