Which of the following is true of one-way frequency counts?
a. They simply record the responses to a question.
b. They let analysts look at the responses to one question in relation to the responses to one or more other questions.
c. They include hypothesis testing and regression analysis.
d. They are rarely done in data analysis as they do not provide an in-depth interpretation of the collected data.
ANSWER: a
There are one or more techniques common to marketing research: one-way frequency counts, cross-tabulations, and more sophisticated statistical analysis. Of these three techniques, one-way frequency counts are the simplest. They simply record the responses to a question.
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