"Market skimming" is a strategy that uses low prices as a competitive weapon to gain market position
Indicate whether the statement is true or false
FALSE
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Direct marketers are firms that sell directly to consumers over the Internet without maintaining a physical sales channel
Indicate whether the statement is true or false
How can management help employees become aware of the need for change?
What will be an ideal response?
The optimal disaster recovery plan in terms of cost and time is where on the disaster recovery cost curve?
A. Where the two cost effects intersect. B. When the two cost effects are furthest apart. C. When the cost to the company of unavailability of information and technology is high. D. When the cost to the company of recovering from a disaster over time is high.
"Gold," "silver," or "platinum" cards are all examples of ____ cards
a. revolving b. prestige c. affinity d. travel and entertainment