While many commercials that use sex appeals gain the attention of the audience, they
A. don't appeal to the Generation Y cohort.
B. wear out quickly, boring the consumer.
C. contain no information to help consumers.
D. do not always lead to changes in consumers' recall, recognition, or purchase intent.
E. do not appeal to either men or women.
Answer: D
You might also like to view...
Define total relationship marketing
What will be an ideal response?
Priscilla bought a new CD with her favorite Christmas music on it. She promptly proceeded to copy it for 15 of her best friends, including Brenda, and provided it free of charge. Unknown to Priscilla, Brenda's brother, Chris, was a member of the band. When he found out how Brenda got the disk, he angrily called Priscilla and accused her of copyright infringement. Is he correct that Priscilla is
guilty of copyright infringement? a. It is unlikely that Priscilla is guilty of copyright infringement because of the fair use doctrine. b. It is unlikely that Priscilla is guilty of copyright infringement because of the merger doctrine. c. It is unlikely that Priscilla is guilty of copyright infringement because she did not charge her friends for the copies and did not mass produce the CD. d. It is likely that Priscilla would be found guilty of copyright infringement.
The probability that the station will get five to seven calls in an hour is:
a. 0.5924. b. 0.5617. c. 0.4383. d. 0.4076. e. 0.3451.
Define whether a motor carrier's costs are more fixed or variable. Explain your answer