The first book published in America was:

a. Poor Richard’s Almanack.
b. The Bay Psalm Book.
c. Pilgrim’s Progress.
d. Common Sense.


ANSWER: b

Communication & Mass Media

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Shawna and Darrel have been assigned to figure out the best date to schedule their annual class dance and party. Shawna wants to establish an ongoing positive communication relationship with Darrel, but it seems as though he is only interested in arriving at a solution to the question at hand. This is probably because Darrel employs which type of listening style?

A. critical B. task-oriented C. analytical D. relational

Communication & Mass Media

When I say the word "dog," I think affectionately of my yellow Labrador, Scraps. You may

think of a terrifying experience of being bitten by a dog as child. We are both experiencing __________ of the word. a. impacts b. denotations c. connotations d. designations e. none of the above

Communication & Mass Media

"If you're not with us, you're against us" is an example of ________

What will be an ideal response?

Communication & Mass Media

Lifestyles, preferences and hobbies are characteristics measured by what kind of data?

a. demographics b. psychographics c. geodemographics d. infographics

Communication & Mass Media