There is no point in trying to persuade an audience that already

agrees with you.

Indicate whether the statement is true or false


F

Communication & Mass Media

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Language scholars C. K. Ogden and I. A. Richards employ a triangle to explain the three elements of language, which are

a. semantics, syntax, and significance. b. denotative, connotative, and abstract meanings of words. c. superordinate, basic, and subordinate meanings of words. d. the thought, the referent, and the symbol. e. encoding, decoding, and noise.

Communication & Mass Media

Ethos is a Greek word meaning "ethics."

Indicate whether the statement is true or false

Communication & Mass Media

The goal of the careful listener is not to recall exactly what was said but rather to be able to

reconstruct the thesis and main ideas and to explain how they fit together. Indicate whether the statement is true or false

Communication & Mass Media

The central idea of a speech should be

A. written as a complete sentence. B. expressed as a question. C. determined before the specific purpose. D. All of these answers are correct. E. Both written as a complete sentence and determined before the specific purpose.

Communication & Mass Media