What is a package, and how is it different from other broadcast news stories?
What will be an ideal response?
A package is a broadcast story that has been edited and voiced in advance so that the producer can plug it into a broadcast at any point in time. This is different from readers, voice-overs, and VO/SOTs because there are no live elements to the story, whereas other story types include at least a short live reading by an anchor or reporter.
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What do public relations practitioners consider to be digital distribution systems?
a. Websites b. Internet c. Blogs d. Podcasts
An experimental design testing the hypothesis that group A will score higher on a measure than group B would use a ______ test to test for differences between the two groups.
a. zero-tailed b. one-tailed c. two-tailed d. three-tailed e. four-tailed
English is useful because it is the same the world over
Indicate whether the statement is true or false
Harvard University. Group two is shown the same videotaped lecture, but the speaker is introduced as John Smith, a concerned citizen. Both groups are then asked to answer the following question, "I will avoid using aerosol cans." Strongly Agree Agree ? Disagree Strongly Disagree Which of the following statistical tests would be most appropriate for testing the hypothesis guiding this
investigation? a. t-test b. Pearson Correlation c. Chi-Square d. One-Way Analysis of Variance