Why is it important for a firm to have global marketing strategy?
What will be an ideal response?
A firm's global marketing strategy (GMS) can enhance its worldwide performance. The GMS addresses several issues. First is the nature of the marketing program in terms of the balance between a standardized (extension) approach to the marketing mix elements and a localized (adaptation) approach that is responsive to country or regional differences. Second is the concentration of marketing activities in a few countries or the dispersal of such activities across many countries. Companies that engage in global marketing can also engage in coordination of marketing activities. Finally, a firm's GMS addresses the issue of global market participation.
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Which of the following statements, regarding no-par stock, is incorrect?
A) Regardless of the stock's issue price, Cash is debited and Common Stock is credited for the cash received. B) There can be no Paid-In Capital in Excess of Par. C) There is no par to be in excess of. D) All of the statements are correct.
Which of the following will not cause a trial balance to be out of balance?
A) The balance for the account is incorrectly computed. B) A debit entry is posted as a credit. C) A credit entry is posted to the wrong account, but still as a credit. D) An account is accidentally omitted from the trial balance.
As a department head, you cannot assume that your downward communication is
A) being received and understood by other department heads. B) offering employees the opportunity to air grievances. C) received and understood by people who report to you. D) sharing complete information with your peers. E) an informal network trusted by employees.
A system that enables plans to be adjusted according to capacity and other requirements by synchronizing material purchase and component production plans with the master schedule and by providing feedback on manufactured items and materials on hand is a ______.
a. closed loop MRP system b. open loop MRP system c. closed loop CRP system d. open loop CRP system