Tasha is running for class president. In her speech, she highlighted her previous leadership roles and her philanthropic work. According to the text, what quality was Tasha attempting to establish?
A) charisma
B) positive personality
C) credibility
D) character
C
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A good way to ensure that your topic will be important to you and interesting to the audience is to __________.
A. get some ideas from classmates B. browse the Web C. consider the universal audience D. conduct a personal inventory
According to the text, why might a researcher not be overly impressed in a content
analysis if the coding agreement between two coders was 90% or .90?
a. The coders could have been cheating and discussing their coding decisions with each other instead of doing them independently. b. The content to be coded might have been unusually easy to code. c. Since the rule of thumb for coding agreement is .70 or 70%, a 90% agreement only surpasses the threshold by a minimum amount. d. If the coding only involved two categories, the coders would agree by chance 50% of the time—thus making 90% agreement less impressive than it sounds. e. It would indicate that the content coded by the coders was virtually identical— something that a good content analysis attempts to avoid.
Which company received PR advice from both Page and Burger?
a. P&G b. AT&T c. American Tobacco d. Hormel
The study of touch is called
A. kinesics B. haptics C. vocalic D. proxemics