The social judgment theory argues that if you want to persuade someone, your argument must be in her or his latitude of ______.

a. understanding
b. rejection
c. acceptance
d. noncommitment


c. acceptance

Business

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What important lessons did Virgin chief executive Richard Branson learn in the mid-1990s when he launched Virgin Cola, directly targeting Coca-Cola's core market?

What will be an ideal response?

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Techniques to attract press coverage used by Phineas T. Barnum are representative of the "public be informed" era that contributed to a positive image of the practice of public relations

Indicate whether the statement is true or false

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Dissonance is a

A. conflict between opinion leaders. B. confirmation in the learning process. C. form of social influence. D. kind of belief. E. tension caused by uncertainty about the rightness of a decision.

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A foreign bond is a bond issued by a foreign corporation or government and is denominated in the investor's home currency and sold in the investor's home market

Indicate whether the statement is true or false

Business