A home security service provider hires a famous actor who plays a law enforcement officer in most of his movies to publicize its services. The company pays the actor for all his media appearances and advertisements where their brand is represented
What technique is used here, and why?
a. Endorsement; celebrities add glamour and tend to attract viewers.
b. Testimonial; to receive direct statements from celebrities as credible sources
c. Persuasion; to persuade people to follow celebrity trends.
d. Emotional appeal; persuasive messages move viewers and play with their emotions.
A
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Answer the following statement(s) true (T) or false (F)
1. Critics of media ownership concentration fear that when a few people control the flow of information, the range of that information will narrow. 2. There is evidence against the trend of concentration in American industries including the mass media. 3. During the 1990s, mergers became more and more popular. 4. The number of mergers among media-related companies more than doubled from 2011 to 2012. 5. Concentration of media ownership is limited to within the borders of the United States.
Follow up "thank you" letter is no longer a very important aspect of the interview process
Indicate whether the statement is true or false.
_______ provide our first exposure to the concept of race and skin tone.
A: Television media B: School C: Social media D: Families
Which of the following religious traditions denies the existence of a self?
a. Buddhism b. Confucianism c. Taoism d. Christianity