Marcus is writing a persuasive message asking his employees to complete an online company survey. Which of the following suggestions should he follow when writing this message??
A) ?He should keep paragraphs long and detailed.
B) ?He should use concrete nouns and active verbs.
C) ?He should focus the spotlight on aspects that benefit the company.
D) ?He should use a deductive outline.
B
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The introduction of diet coke by the Coca Cola Company is an example of ________
A) line extension B) brand harmonization C) category extension D) brand dilution E) co-branding
Which of the following arises through the sale of ownership interests in the business in the form of shares of corporate stock?
A. Proxies B. Bond securities C. Debt securities D. Equity securities
Stockholders' equity accounts will be tested with only substantive analytical procedures
a. True b. False Indicate whether the statement is true or false
For a capital lease, the amount recorded initially by the lessee as a liability should
a. exceed the present value at the beginning of the lease term of minimum lease payments during the lease term. b. exceed the total of the minimum lease payments during the lease term. c. not exceed the fair value of the leased property at the inception of the lease. d. equal the total of the minimum lease payments during the lease term.