A trade promotion that typically involve paying retailers for financial losses associated with consumer sales promotions or reimbursing a retailer for an in-store or local expense to promote a specific product are known as allowances.
Answer the following statement true (T) or false (F)
True
Trade sales promotions are tools directed to B2B firms. Allowances typically involve paying retailers for financial losses associated with consumer sales promotions or reimbursing a retailer for an in-store or local expense to promote a specific product.
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The determination of whether a lease is a capital or operating lease is an example of:
a. elastic uniformity. b. finite uniformity. c. flexible uniformity. d. rigid uniformity.
How do ethical principles apply to businesses?
A. They chiefly deal with the actions and behaviors required to operate companies in a socially responsible manner. B. They are generally more stringent than the ethical principles for society at large. C. They are not materially different from ethical principles in general. D. They chiefly deal with the rules each company's top management and board of directors make about "what is right" and "what is wrong." E. They are generally less stringent than the ethical principles for society at large.
Which of the following sentences most effectively implies the refusal?
A) I'm sorry that I won't be able to speak at your annual conference, but I'd like to be considered in future years. B) Although I'll be in Southeast Asia on business on the date of your annual conference, I could speak to members prior to that date. C) Although I am unavailable to speak at your annual conference, I can recommend another speaker. D) Thank you for your kind invitation to speak at this year's annual conference.
Marketing research includes all of the following except
A. collecting data. B. recording data. C. interpreting data. D. creating data. E. analyzing data.