Supermarket chain Reynold's is considering making a switch to stocking almost exclusively private-label products in order to offer customers the lowest prices

Offer reasons why Reynold's should think twice before opting to stock exclusively private-label products.


Student answers may vary.
Reynold's should think twice about opting for private-label products because consumers prefer certain national brands, and many product categories are not feasible or attractive on a private-label basis.

Business

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