Which of the following marketing strategies can be best employed for attracting tourists?
A. Place marketing
B. Idea marketing
C. Green marketing
D. People marketing
Answer: A
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Consider the following statement: "Our profits, which have been disappointing, are only part of the total picture." This statement uses a ________ to deliver negative news
A) mixed metaphor B) parenthetical expression C) deflective reference D) contingent modifier E) conditional statement
A person driving over the prescribed speed limit in a suburban area hits and injures a pedestrian jaywalking against a red "Do Not Walk" sign
The jury finds that the driver holds 80 percent of the responsibility for the accident and the jaywalker holds 20 percent of the responsibility. The pedestrian suffered $100,000 in injuries. If the state in which this case is heard adopts the doctrine of contributory negligence to interpret such cases, the pedestrian is entitled to recover ________. A) $20,000 from the driver B) $80,000 from the driver C) $100,000 from the driver D) no damages from the driver
When you initiate an email, you should
A) always use a formal salutation. B) use a dark background and impressive font. C) cut and paste parts of an email from someone you disagree with. D) communicate your purpose for writing. E) include an electronic business card.
Which type of cover letter would you send to further a relationship with someone you think could help you in your job search?
A) an application letter B) a referral letter C) a prospecting letter D) a networking letter E) a courtesy letter