In proposing a ________ strategy, the marketing manager usually is convinced that a strong price-quality relationship exists for the product.
A. penetration pricing
B. price skimming
C. target ROI
D. competitor-based pricing
E. value pricing
Answer: B
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Compared to a direct marketing channel, an indirect marketing channel has lower margins and also, lower costs of marketing and channel management
Indicate whether the statement is true or false
On July 1, 2015, Frank Corp purchased $100,000 of 8% bonds at face value. Interest is paid annually on June 30 . If the accounting year for Frank ends at December 31, 2015, what will be reported with respect to the bonds on that date?
a. The carrying value of the bonds will be $108,000. b. The cash received in interest will be $8,000. c. Interest income in the amount of $4,000 will be accrued. d. A loss on the bonds will be reported in the Other Income and Expense section of the 2015 income statement until the entire amount of interest is paid on June 30, 2016.
In which of the following ways does drug testing differ from polygraph testing as part of a hiring process?
a. Drug testing provides less conclusive test results than does polygraph testing. b. Drug testing is far more controversial as a candidate screen than polygraph testing. c. Drug testing is far more expensive than polygraph testing because it cannot be done in-house. d. Drug testing is sometimes mandatory in nongovernmental industries; polygraph testing never is.
Due to the availability, processing speeds, and expanding reach of technology, salespeople are able to conduct business in a variety of venues that effectively serve as _______?
A. Virtual offices B. Service center C. GIS D. Sales force library E. Technology hub