Prescriptive marketing analytics can be used to reallocate future funds of marketing campaigns, provide the best possible mix of marketing channels, and optimize social media scheduling
a. True
b. False
A
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Which of the following is appropriate for a graphic that complements text?
A) Sectional cutaway views. B) Clip art. C) Line drawing. D) Exploded views. E) All of the above.
Lako Systems is calculating the firm's training costs. While they were able to easily account for the direct costs of the programs, their calculations were somewhat misleading because they left out the indirect costs associated with
A. lost productivity. B. employee travel. C. trainers' salaries. D. meeting site fees.
Common law, like statutory law, is prospective
Indicate whether the statement is true or false
Ethical Conduct. Charles Zandford was a securities broker for Prudential Securities, Inc, in Annapolis, Maryland. In 1987, he persuaded William Wood, an elderly man in poor health, to open a joint investment account for himself and his mentally retarded
daughter. The stated investment objectives for the account were "safety of principal and income." The Woods gave Zandford discretion to manage their account and to engage in transactions for their benefit without prior approval. Relying on Zandford's promise to "conservatively invest" their money, the Woods entrusted him with $419,255. Zandford immediately began writing checks to himself on the account. Paying the checks required selling securities in the account. Before William's death in 1991, all of the money was gone. Zandford was convicted of wire fraud and sentenced to more than four years in prison. The Securities and Exchange Commission filed a suit in a federal district court against Zandford, alleging in part misappropriation of $343,000 of the Woods' securities and seeking disgorgement of that amount. Was Zandford's conduct sufficiently "in connection with a sale or purchase of securities" to constitute a violation of securities law? Did Zandford behave ethically? What effect might such conduct have on third parties? Discuss.