Segment profitability asks marketers to consider segment size, segment adoption percentage, purchase behavior, profit margin percentage, and fixed costs. Select three of these five elements and explain where marketers will find solid quantifiable information to make the calculations.
What will be an ideal response?
Students' answers will depend on the choice they make. They should be able to identify internal and external sources. Their answers should also explore the nature of the data and how reliable it might be. New products will challenge the students.
You might also like to view...
Mal's father and grandfather ran Reynold's, a general store in the town of Bayswater. When Mal inherited the store, the town was expanding rapidly and a number of multinational franchisors showed interest in entering the town
Mal wants to turn Reynold's into a franchise of Blue Sun, a fast-food chain. What benefits can Mal gain from this move?
Among which group, self-disclosure is a measure of closeness?
A. Japanese B. Asian C. Western cultures D. Eastern cultures
The maximal-flow model assumes that there is a net flow from "source" to "sink."
Indicate whether the statement is true or false
Group insurance premiums are generally more expensive than individual policies with the same coverage
Indicate whether this statement is true or false.