Boncidio Inc., a cell phone manufacturer, introduced a new cell phone model. 85 percent of this phone is made from biodegradable materials. This product attracts customers who give importance to using environment-friendly products in their daily lives. In the context of social responsibility and technology, Boncidio best illustrates _____.
A. global marketing environment
B. cognitive dissonance
C. green marketing
D. behavioral segmentation
Answer: C
Business
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