Which of the following statements is true regarding choosing offensive strategic market plans?
A) A business with a good cash position that is facing stagnant growth in maturing markets might pursue the market penetration strategy.
B) A market-based business will often find that it has more resources to fund market opportunities than there are market opportunities.
C) A business with a long-run need for better profit performance would be inclined to select the share penetration strategy.
D) The selection of one offensive strategic market plan over another depends on the business's long-run profit needs.
E) A business has to prioritize strategic market opportunities on the basis of its performance objectives.
E
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A. force B. reward C. request D. compensate E. influence
Ramirez Stores purchased a trademark at the beginning of 2016 for $340,000 . Economic benefits were expected for 10 years, but the trademark's legal life was 20 years. Also, during 2016, Ramirez incurred research and development costs of $200,000 . The book value of the trademarks at December 31, 2016, is
a. $506,000 b. $306,000 c. $323,000 d. $486,000
What is the difference between par value and market value? Which is the better indicator of the true worth of the stock?
Which of the following variables used for industrial marketing segmentation includes the customer's delivery speed needs, order size needs, and particular uses of the product?
A) demographics B) operating variables C) purchasing approaches D) situational factors