The A. C. Nielsen Company’s television ratings report is an example of a

a) Trend study
b) Panel study
c) Cross-sectional study
d) Cohort analysis


b

Communication & Mass Media

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The specific purpose statement clearly identifies the __________.

A. outcome sought from the audience B. principle claim of the speech C. central idea of the speech D. goal of the assignment

Communication & Mass Media

The __________ organizational strategy is well-suited for sales

presentations. Fill in the blanks with correct word

Communication & Mass Media

According to your textbook, a speaking outline usually

A. contains mostly complete sentences. B. fills more than five note cards. C. includes the quotations a speaker plans to use. D. includes the speech introduction written out word-for-word. E. includes a preliminary bibliography.

Communication & Mass Media

"University of Maryland students are assertive, cold, and aloof ... among other things." What extensional device was just made use of?

a. signal response b. quotation marks c. dating d. etc.

Communication & Mass Media