Frederick Herzberg developed a two-factor theory that distinguishes dissatisfiers and satisfiers. How does Herzberg's theory affect sellers' marketing strategy?
What will be an ideal response?
Herzberg's theory has two implications. First, sellers should do their best to avoid dissatisfiers (for example, a poor training manual or a poor service policy). Although these things will not sell a product, they might easily unsell it. Second, the seller should identify the major satisfiers or motivators of purchase in the market and then supply them. These satisfiers will make the major difference as to which brand the customer buys.
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The auditor notices significant fluctuations in key elements of the company's financial statements. If management is unable to provide an acceptable explanation, the auditor should:
A. consider the matter a scope limitation. B. intensify the examination with the expectation of detecting management fraud. C. withdraw from the engagement. D. perform additional audit procedures to investigate the matter further.
Sir Isaac Newton established the price of gold in 1717 and de facto put England on the gold standard.
Answer the following statement true (T) or false (F)
Patents are exclusive rights to manufacture, use, or sell a particular product or process
Indicate whether the statement is true or false
Like individual characteristics, group mechanisms shape satisfaction, stress, motivation, trust, and learning.
Answer the following statement true (T) or false (F)