Which of the following items would most likely be purchased as an impulse item?
A. A pair of Italian boots
B. A packet of chewing gum
C. A smartphone
D. A Waterford crystal vase
E. A marketing textbook
Answer: B
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Indicate whether the statement is true or false
What are Kearns’s three approaches for formulating organizational strategy?
A. mission, vision, and values B. programs, means, and ends C. goals, objectives, and strategy D. analytical, incremental, and visioning
As more developed markets stagnate and become increasingly competitive, many marketers are now targeting growth opportunities in emerging markets
Indicate whether the statement is true or false
Which of the following is a quality framework that can be used as a diagnostic tool by organizations?
A) EFQM Excellence Model B) Deming Model C) ISO 70 Series D) None of these