The World’s Toughest Job campaign did not have target audience members engaging in things such as entering contests or submitting ideas or comments to American Greetings. Instead, American Greetings simply presented its persuasive message to consumers. This approach is typical of which one of the following models?
a. asymmetrical communication
b. single communication
c. press agentry
d. direct communication
c. press agentry
Communication & Mass Media
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To achieve appropriate oral style, effective public speakers should generally think of ________ speeches, not ________them
a. developing; writing b. developing; delivering c. writing; developing d. delivering; developing
Communication & Mass Media
Which type of testimony do journalists often use when reporting on human-interest stories?
A) Expert testimony B) Celebrity testimony C) Lay testimony D) Functional testimony
Communication & Mass Media
You should NOT include the specific purpose statement in your speaking notes
Indicate whether the statement is true or false.
Communication & Mass Media
Listening and hearing are physiological processes
Indicate whether this statement is true or false.
Communication & Mass Media