Using segmentation by size, which type of organization would be most likely to be contacted by a field sales person visiting the organization's place of business?
A) small size
B) medium size
C) large size
D) governmental
C
You might also like to view...
Interviewees may exert some control in the interview process by directing the length of their questions. Interviewees, in this case, are taking a(n) ______ approach.
a. nondirective b. directive c. relational d. interactive
VARs and OEMs operate in the consumer market but not in the business-to-business market
Answer the following statement(s) true (T) or false (F)
Through ________, a local firm purchases the right to use a company's processes and brands in a service business
A) indirect exporting B) contract manufacturing C) joint ownership D) franchising E) direct investment
According to chapter 15 of your textbook, what do recognizable brands such as Rolex, Porsche, and Chivas Regal represent?
a. That globalization spreads certain universal values and attachments through its global consumer products and brands b. That globalization is about making the cost of production very cheap c. That such products spread through globalization and symbolize success in almost any language or culture on earth d. Both a and c