A project requires an initial fixed asset investment of $148,000, has annual fixed costs of $39,800, a contribution margin of $14.62, a tax rate of 21 percent, a discount rate of 15 percent, and straight-line depreciation over the project's 3-year life. The assets will be worthless at the end of the project. What is the present value break-even point in units per year?
A) 6,086
B) 7,613
C) 7,504
D) 7,438
E) 7,911
D) 7,438
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Which of the following best describes different specific combinations of features within each product type?
A) product types B) product variants and brands C) industry D) product categories
Ford Motor Co invested more than $1 billion on a radical new 2004 model called the X-Trainer, which combined the attributes of an SUV, a minivan, and a station wagon
To communicate its unique position — and to avoid association with its Explorer and Country Squire models — the vehicle, eventually called Freestyle, was designated a "sports wagon." According to the given scenario, Ford Motor Co conveyed their brand's category membership by ________. A) announcing category benefits B) identifying counter examples C) relying on the product descriptor D) focusing on reliability E) comparing to exemplars
________ involves only one categorical variable, or a single factor that defines the different samples or groups
A) Two-way analysis of variance B) Parallel analysis of variance C) One-way analysis of variance D) Concurrent analysis of variance E) Unitary analysis of variance
Which of the following is not generally a "driving force" capable of producing fundamental changes in industry and competitive conditions?
A. movement in the economy and in interest rates B. product innovation and technological change C. changes in the long-term industry growth rate D. increasing globalization of the industry E. regulatory influences and government policy changes