Describe the relationship between capacity utilization and quality in a service operation.

What will be an ideal response?


The relationship between capacity utilization and service quality is discussed in the text beginning on page 109. A good response will note that higher levels of capacity utilization may result in waiting lines and hurried or overwhelmed service personnel causing perceptions of service quality to decline. An excellent response will include the observation that the optimal utilization rates are context specific, with the optimal rates depending on the degrees of uncertainty (or variability in arrivals and service times). For example, a low rate of capacity utilization is appropriate where the stakes are very high, as in hospital emergency rooms or fire departments.

Business

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a. True b. False

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