Which of the following is NOT an advertising decision?
A. what the message should be
B. who the target audience is
C. what kind of advertising to use
D. what types of coupons will be used
E. which media to use
Answer: D
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The statement, "With every new venture launched, new and unintended opportunities often arise," would be associated with the _____ principle.
a. entrepreneurial b. opportunity c. corridor d. Dilbert
Which of the following is a strategy for enhancing customer participation in the service process?
A. Recruit, educate and reward customers B. Allow customers to define their own roles C. Conduct lost customer research D. Measure internal service quality E. Increase emotional labor
When Olga asks Sven if he wishes to sell his Harley motorcycle, he replies that he would not sell it "for less than $2,000. "Olga replies, "I accept," and hands him $2,000. A contract exists.
a. true b. false
The market is considered to be overbought and subject to a negative correction when more than
a. 60% of the stocks are selling above their 90 day average. b. 70% of the stocks are selling above their 100 day average. c. 80% of the stocks are selling above their 200 day average. d. 70% of the stocks are selling above their 150 day average. e. 90% of the stocks are selling above their 150 day average.