A focused low-cost strategy can lead to attractive competitive advantage when
A. a market is emerging and demand in the target market niche is growing rapidly and is served by industry-wide competitors.
B. buyers are looking for the best value at the best price.
C. buyers are looking for a budget-priced product.
D. a firm can lower costs significantly by limiting its customer base to a well-defined buyer segment.
E. buyers are price sensitive and are attracted to brands with low switching costs.
Answer: D
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