Why do companies generally divide a market into segments of customers?
What will be an ideal response?
A company decides whom it will serve by dividing the market into segments of customers and selecting which segments it will go after. Some people think of marketing management as finding as many customers as possible and increasing demand. But marketing managers know that they cannot serve all customers in every way. By trying to serve all customers, they may not serve any customer well. Hence, companies usually want to select only customers that they can serve well and profitably. Ultimately, marketing managers must decide which customers they want to target and on the level, timing, and nature of their demand.
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Which of the following best describes an action that can cause a whistle-blowing system in place in the organization to fail?
a. The organization requires employees to report all suspicious activity. b. The employee suspecting fraud reports directly to his/her supervisor's manager. c. Management is slow to act on reports of suspected fraud. d. An extensive code of ethics is in place and on file in order to answer employee inquiries.
Factors to be considered in setting materials standards include all of the following except:
a. Trend of prices of raw materials. b. Historical costs. c. Time necessary to assemble parts. d. New production processes or market developments.
By congratulating the buyer on his or her purchase choice and reinforcing the best aspects of the good or service, a firm can use CRM information to combat ________ ________.
What will be an ideal response?
A unique activity that adds value, expends resources, has beginning and end dates, and has constraints and requirements that include scope, cost, schedule performance, resources and value best defines
A) project. B) task. C) activity. D) job.