Estimating a population percentage is done when the variable is scaled as:
A) average
B) categorical
C) mean
D) metric
E) large
B
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In which of the following ways does David McClelland’s needs conceptualization differ from both Lawrence’s four needs and Maslow’s hierarchy of needs?
a. He does not specifically consider power or domination as a core need. b. He has a wider range and bigger variety of needs. c. He does not specifically consider physical or tangible needs like safety or possessions. d. He believes all employees have roughly the same needs in the same intensities.
In MPR, telephone and face-to-face conversations present what sort of opportunity to marketers?
A) personal sales calls B) direct sales pitches C) broadcast product integration D) stealth marketing E) offline word-of-mouth
An interview technique that enables an interviewee to address a reporter's question and move on to a topic that aligns more closely with the interviewee's goals is ________
A) bridging B) staging C) filtering D) promoting E) positioning
John owns a thoroughbred horse named Prince Charming that just ran in the Kentucky Derby. Prince Charming came in last, much to John's frustration and embarrassment. John exclaims in a loud voice, "I'm selling that horse to the first person who hands me $100!" John has
a. made an offer to anyone within hearing distance and will be bound by his offer to the first person who produces $100. b. made a firm offer and will be bound by his offer for a reasonable period of time. c. made an acceptance to the first person who can produce $100. d. not made an offer because under the circumstances a reasonable person would not conclude that John had intent to make an offer.