John is an owner of a franchise that produces custom signs and banners. Prior to the recession, the majority of John’s business came in the form of walk-in and repeat customers. After the recession, the amount of traffic to his shop dwindled and his business was suffering. John decided to hire an outside salesperson to actively find new business rather than wait for new business to come to him. What type of change did John implement?
a. strategy
b. structure
c. technology
d. people
a. strategy
You might also like to view...
The Mahalanobis procedure is based on minimalizing a generalized measure of the distance between the two closest groups
Indicate whether the statement is true or false
One prominent limitation in the use of triggers is that they cannot issue transaction control statements of COMMIT, ROLLBACK, and SAVEPOINT.
Answer the following statement true (T) or false (F)
What are the five categories of businesses based on level of diversification? How are they defined?
What will be an ideal response?
?Today, establishing long-term, mutually beneficial arrangements in which both the buyer and seller focus on value enhancement through the creation of more satisfying exchanges is known as
A. ?marketing synthesis. B. ?relationship marketing. C. ?a marketing orientation. D. ?the marketing concept. E. ?strategic marketing.