In her persuasive speech, Martha spoke about the alleged espionage by the Chinese, and the

possible theft of U.S. nuclear armament secrets.

She got the audience to think about the
possibility that China could one day rise up and use high-tech nuclear weapons against the
United States She challenged them to monitor Senate hearings on the problem and to get
involved by writing or e-mailing their congress persons. What form of motivation did Martha
successfully employ in her speech?
A) an appeal to patriotism
B) an appeal to basic self-esteem and self-actualization needs
C) a positive visualization
D) a fear appeal


D

Communication & Mass Media

You might also like to view...

If you had been asked to issue the statement condemning Evander Holyfield, would you have resigned? Why or why not? Does Values Statement 2. 1 (p. xx) affect your decision?

What will be an ideal response?

Communication & Mass Media

Viewing disagreement as a personal attack is a normal aspect of interpersonal communication and should be viewed as such

Indicate whether the statement is true or false.

Communication & Mass Media

This is the ideal reading on a VU meter:

A. zero B. 0 volume units C. 100% D. all of these E. none of these

Communication & Mass Media

The presentation aids should be a seamless part of your speech irrespective of whether the presentation is discrete or continuous, handheld or projected, still image or streaming video, seen or heard.

Answer the following statement true (T) or false (F)

Communication & Mass Media