Imagine that you are a salesperson for a whiteboard tool that is used in schools.The board is exceptionally easy to clean and does not glare when pictures of it are taken.Describe the various customers you may have to work with in selling this product.
What will be an ideal response?
Answers may include the end users (teachers and students), the influencers (other schools using the board), the decision maker (school principal), the economic buyers (school district), and potential saboteurs.
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A generally accepted advantage of IT outsourcing is improved security
Indicate whether the statement is true or false
Concerning treasury shares, which of the following is/are true?
a. Firms recognize no gain or loss from purchasing their own shares or reissuing previously purchased shares. b. Differences between the purchase and reissue price are not earnings transactions but affect contributed capital accounts. c. Firms account for the purchase of treasury shares using either the cost method or the par value method or the constructive retirement method. d. The methods firms use to account for the purchase of treasury shares differ in terms of the shareholders' equity accounts affected, but all result in an equal reduction in total shareholders' equity when firms purchase their own shares. e. all of the above
Sales to customers who use bank credit cards, such as MasterCard and Visa, are generally treated as
A) sales on account B) sales returns C) cash sales D) sales when the credit card company remits the cash
One of the potential benefits to a firm of introducing new-to-the-world products or services is
A. cost savings. B. the ability to avoid paying pioneers for new product development. C. late majority marketing. D. establishment of a completely new market. E. the ability to capitalize on existing consumer preferences.