Demographically, PTV's overall cumulative audience

a. is more upscale than the general population
b. is more downscale than the general population
c. mirrors the general population
d. represents a narrow range of demographic composition
e. diverges from the general population with regard to ethnicity


c

Communication & Mass Media

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Rather than avoiding conflict, __________ is recommended and more constructive.

A. steamrolling B. beltlining C. active fighting D. neutrality

Communication & Mass Media

Describe how the Caribou campaign leveraged a seasonal topic and showcased the playful nature of the brand.

What will be an ideal response?

Communication & Mass Media

A public relations plan in place and unchanged for a long time is called _________

A) a standing plan B) a logistical plan C) an ad hoc plan D) a flexible plan E) a contingency plan

Communication & Mass Media

Emotion can be aroused through all of the following EXCEPT:

a) demonstrating competence. b) vivid language. c) descriptive detail. d) effective delivery.

Communication & Mass Media