Demographically, PTV's overall cumulative audience
a. is more upscale than the general population
b. is more downscale than the general population
c. mirrors the general population
d. represents a narrow range of demographic composition
e. diverges from the general population with regard to ethnicity
c
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Rather than avoiding conflict, __________ is recommended and more constructive.
A. steamrolling B. beltlining C. active fighting D. neutrality
Describe how the Caribou campaign leveraged a seasonal topic and showcased the playful nature of the brand.
What will be an ideal response?
A public relations plan in place and unchanged for a long time is called _________
A) a standing plan B) a logistical plan C) an ad hoc plan D) a flexible plan E) a contingency plan
Emotion can be aroused through all of the following EXCEPT:
a) demonstrating competence. b) vivid language. c) descriptive detail. d) effective delivery.