If you have more material than you can possibly use when constructing your speech, you can use the six criteria listed in the text to make sure you choose the most effective. Choose five of these six, and illustrate how they can be used in making your final decision

What will be an ideal response?


Answer: Answers will vary, but should include five of the following six criteria:
1. Magnitude – larger numbers lead to more convincing statistics. Also, the more experts support a view, the more the speaker’s testimony will command the audience’s attention.
2. Relevance – supporting material that is the most relevant or “closest to home” for the audience.
3. Concreteness – use of concrete examples and specific statistics in order to discuss principles and theories.
4. Variety – using a mix of illustrations, opinions, definitions, and statistics to lend interest to a speech and to convince audience members more than using one type of supporting material.
5. Humor – used during an appropriate occasion, a touch of humor is usually appreciated by an audience for an example or opinion.
6. Suitability – deciding if a piece of supporting material suits you the speaker, your speech, the occasion, and your audience.

Communication & Mass Media

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