An ad's ____ is designed to attract readers' attention and develop interest so that they will read the entire advertisement.

A. signature
B. layout
C. headline
D. artwork
E. subheadline


Answer: C

Business

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A business issues 20-year bonds payable in exchange for preferred stock. This transaction would be reported on the statement of cash flows in

A) a separate schedule B) the cash flows from financing activities section C) the cash flows from investing activities section D) the cash flows from operating activities section

Business

Which of the following is NOT a key feature of innovation as implied by Peter Drucker?

a. Innovation is an entrepreneurial tool b. Innovation should be exploited by business c. Innovation will inherently meet political resistance d. Innovation is learned and can be practiced

Business

Child custody is always awarded to the mother unless the father can prove that she is unfit

Indicate whether the statement is true or false

Business

Which dimension, of Hofstedeā€™s Dimensions, focuses on the degree to which employees feel they have the right to live their lives as they see fit, choose their own values, and act on their own judgment?

a. The individualist-collectivist b. Long- or short-term orientation c. Level of uncertainty avoidance d. High/Low power distance

Business