The goal for today’s media professionals, regardless of the specialty they practice, is ______.

A. include as many facts as they can in their stories
B. include as many quotes as they can in their stories
C. to learn as much as possible about the people they serve and put forth content that targets those people specifically
D. learn as little as they can about their audience because it is more important to put their attention into reporting


C. to learn as much as possible about the people they serve and put forth content that targets those people specifically

Communication & Mass Media

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Name and explain two inventions that broadened the availability of books.

What will be an ideal response?

Communication & Mass Media

To establish the credibility of a source, it is important to explain the source's __________

a. identity b. favorite hobby c. qualifications d. place of business e. biography

Communication & Mass Media

Which of the following statements is most accurate regarding communication

apprehension? A) Scholars do not study communication apprehension, believing it to be too rare to study. B) Few speakers experience what can be referred to as communication apprehension. C) Most of us experience only occasional or moderate communication apprehension. D) Most of us frequently experience what is known as high communication apprehension.

Communication & Mass Media

Suspending judgment helps others from becoming defensive

a. True b. False Indicate whether the statement is true or false

Communication & Mass Media