Why is it recommended that each specific audience targeted in a campaign need a specific communications objective and message?
a. because communications messages and audiences change over time
b. It is a more cost-efficient approach.
c. It allows fewer opportunities for messages to be misinterpreted.
d. It enables messages to be measured for success or failure individually.
d. It enables messages to be measured for success or failure individually.
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Most speeches about ideas are organized according to complexity or
a. spatially. b. topically. c. causally. d. sequentially.
The speaker said, "Subsidizing alternative energy programs is not some radical new
practice. We have often helped an industry get the firm footing it needs to stand on its own and become a major contributor to our economy. It's akin to what we do for our children as we help them get their footing as they start out on their own, and it's what many of our parents did for us. Such practices work for families and for economies. We saw our investments pay off with oil, gas, and with the auto industry, and we're already seeing it happen with the wind industry in Iowa and other places." In this discussion of subsidies, the speaker enlisted _____. A) familiar references B) vivid detail C) open mindedness D) first impression
You should avoid terms such as "the disabled man" or "the handicapped child."
Indicate whether this statement is true or false.
The goal of using the active voice is to help audience members
accurately understand and appreciate your message. Indicate whether the statement is true or false