A new company called OilMasters makes and sells oil-drilling equipment such as pumpjacks. The pumpjack is an essential part of drilling operations, and customers need the equipment to be operational at all times

What would be a typical pattern for OilMasters to develop a postsale service strategy?


Typically, a new manufacturer starts by running its own parts-and-service department, to stay close to the equipment and know its problems. Over time, manufacturers switch more maintenance and repair services to authorized distributors and dealers, which are closer to customers and can offer quicker service. Eventually, independent service firms might emerge and offer a lower price or faster service. OilMasters would have to figure out how to make money on their equipment independent of service contracts. Some business customers may find it cheaper to have their own service people on-site.

Business

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A company does not have to disclose information about the sale of a discontinued component in the notes to its financial statements until the actual sale has occurred

Indicate whether the statement is true or false

Business

Path–goal theory ______.

A. is not a practical model B. is a practical model C. is not prescriptive D. has high validity

Business

The marketing manager for Dream Weaver Textiles reads in a trade magazine that the Federal Trade Commission is in the process of revising content labeling requirements for textiles that claim to be natural. In the context of external forces affecting marketing decisions, this represents the ________.

A. geographic changes B. political/legal environment C. technological transformations D. natural world E. economic conditions

Business

A retailer needs to determine its customers' attitudes in conjunction with a legal court case. The retailer should utilize _____

a. a nonprobability sample b. observation c. a probability sample d. an experiment

Business