Franchisors usually have complete control over how their technology and brand names are used in the host countries of the franchisees.
Answer the following statement true (T) or false (F)
False
Licensors and franchisors take a risk because they may suffer a loss of control over how their technology and brand names are used. If McDonald's (hypothetical) licensee in Finland produces sub-standard products that damage the brand and refuses to improve quality, McDonald's has two difficult choices: (1) sue its licensee in an unfamiliar Finnish court or (2) discontinue the relationship. Either choice is complicated and costly. See 9-4: Internationalizing the Entrepreneurial FirmInternationalizing the Entrepreneurial Firm
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Which of the following statements is true of web analytics as a tool that inhabits the experience data ecosystem?
A) They aid in sentiment testing from social media content. B) They are generally reported at the aggregate level. C) They can track both the behaviors and attitudes of customers over time. D) They include techniques such as ethnography and focus group.
When a manufacturer sells goods to retail outlets and suggests a retail price, there is no violation of Section 1 of the Sherman Act because there is no:
A. merger of any type. B. indication of an intent to monopolize. C. exclusive dealing contract. D. contract, combination, or conspiracy to fix the price.
Explain the purpose of brand tracking and describe the three components that form the basic architecture of the brand tracking process
What will be an ideal response?
Sharon, an executive traveling on an international assignment, is preparing instructions to email to her staff during the trip. Carol is in the act of
a. giving feedback. b. interfering. c. encoding. d. decoding.