All of the following are basic marketing mix decisions EXCEPT:
A. sales
B. price
C. product design
D. place (distribution)
E. promotion
Answer: A
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As a monitor-and-control mechanism, a business plan
A) is useful only before a company is launched. B) always contains the same elements. C) should not identify risks and problems, since these might discourage potential investors. D) is sometimes prepared after a company is up and running. E) is useful only when seeking additional funding.
Social media can be appropriate for conducting exploratory and descriptive research but not causal research
Indicate whether the statement is true or false
Political skills are comprised of ______ sets of behaviors.
A. 8 B. 6 C. 4 D. 2
Serving on committees provides an opportunity to increase both ______ and ______ power.
a. connection; legitimate b. information; connection c. expert; information d. legitimate; expert