Tactical planning usually involves which level of management?
a. middle
b. top
c. middle and top
d. operational
C
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Before a marketer establishes the goals and strategies of an MPR plan, the firm's ________ must be clearly understood
A) resources and positioning B) experts and managers C) tests and measurements D) connectors and customers E) theories and history
Joshua Thomas Corporation manufactures and retails computer hardware. The president of the corporation bought a new car as a gift for his daughter and paid for it using cash from the business
Since the corporation paid for the car, it was recorded in its books as an asset. Which of the following concepts or principles of accounting did the corporation violate? A) monetary unit assumption B) economic entity assumption C) cost principle D) going concern assumption
Which of the following is an external factor that affects the wage mix?
A. the employee's relative worth B. the worth of the job C. the organization's compensation policy D. legal requirements E. the employer's ability to pay
Who oversees the use of information as an important organizational resource?
A. Chief information officer B. Lead programmers C. Business information analysts D. Database managers