When a media company buys a combination of other media companies and/or companies in a non-media business, there is:

a. a horizontal merger
b. a vertical merger
c. a conglomerate merger
d. de-regulation


c. a conglomerate merger

Communication & Mass Media

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A speaker discusses the life cycle of a butterfly, moving from the egg to the caterpillar, pupa,

and finally, the adult. This speech would most likely follow which organizational pattern? A. Chronological B. Spatial C. Geographical D. Topical

Communication & Mass Media

The most effective way to display a posterboard is to

A) place it on an easel with a cover and uncover it when you plan to discuss it. B) place it in the chalk tray of the chalkboard. C) hold it up as you walk around the room. D) mount it on the wall to display it throughout the speech. E) have an assistant hold it up.

Communication & Mass Media

Susan has only been in the United States for one week. She feels excited and happy that she is in a new culture. She wants to explore and experience everything. Susan is in the _______ stage of culture shock

a. crisis stage b. recovery stage c. honeymoon stage d. readjustment stage

Communication & Mass Media

The Senator qualified his claim, stating:

"Requiring background checks for the purchase of ammunition would probably help reduce armed violence." The reasonable listener would conclude that the Senator _____. A) has overstated his case B) has underestimated the importance of the cause he has identified C) lacks true conviction in his claim D) is being reasonably cautious in making his claim

Communication & Mass Media