Which of the following statements is true of the influence of customer characteristics on a company's channel strategy?
A) The need for multiple channel intermediaries decreases as the number of customers increases.
B) The need for multiple channel intermediaries is high during the early stages of market development.
C) The need for multiple channel intermediaries increases toward the last stages of market development.
D) The technique of direct selling is one of the most cost-effective means of serving large-volume retailers.
D
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As production workers become better organized and more familiar with equipment, the average cost per unit tends to decrease with the ________
A) increase in the diseconomies of scale B) accumulated production experience C) decrease in the economies of scale D) increase in derived demand E) increase in primary demand
Developing a new product to meet the minimum qualifications of an unmet need is integral to the ________ approach to marketing
A) social B) pure selling C) product fulfillment D) market fulfillment E) product improvement
Franchisors are not permitted to disclose trade secrets and product formulas to franchisees
Indicate whether the statement is true or false
According to the CAPM, for each unit of beta, an asset's required rate of return increases by the
market's return. Indicate whether the statement is true or false