A company selling child-care products ran a television ad depicting women as being primarily responsible for childcare. Many women viewers considered this regressive, alleging that the ad failed to recognize the much more diversified role of women in today's world. This is an example of ________.

A) cause marketing
B) stereotyping
C) niche marketing
D) scapegoating
E) positioning


B

Business

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Which of the following is a value that will impact the culture of an organization in the absence of any other established values?

A. Profit-at any cost B. Customer satisfaction C. Ethical behavior D. Legal compliance

Business

_____________ refers to the competitive environment of the industry.

a. Level of industry concentration b. Environmental hostility c. Environmental dynamism d. Level of environmental heterogeneity

Business

In a pure strategy game, each player adopts a single strategy as an optimal strategy

Indicate whether this statement is true or false.

Business

Which of the following is an issue related to executive compensation?

A. Little or no relationship seems to exist between the performance of an organization and the compensation paid to its senior executives. B. Most senior executives are exempt from the perquisites provided by an organization to its employees. C. Executive compensation in the United States is far lower than that paid to senior executives in other countries. D. Executive compensation only involves incentive pay, which is based on the years of service in an organization and commission from the clients brought to it.

Business